Published

Well doesn’t time fly when you’re working hard! So what’s been going on? Well April is the month for publishing and the following article was published in Mortgage Strategy, week starting 2nd April:

CLIENT SATISFACTION SITE LAUNCHED
Lee Jones - 04-Apr-2007
By Lee Jones

A website has been launched to allow advisers to monitor their customers satisfaction and ensure all aspects of treating customers fairly is applied.

Judgesmart.com provides both customer monitoring and customer generation facilities, requesting feedback from customers using the customer generation facility, as well as allowing account holders to request feedback from customers that have not been generated by the site.

This feedback is then made available to account holders the form of a customer comment and a star rating. The site acts as a tool that allows listed businesses to monitor customer satisfaction levels on a day-to-day basis, identifying both the areas in which they excel as well as any that might need improving.

Paul Grannon, director of GB Financial Consultancy, one of the first companies to sign up to Judgesmart.com, says: “We all know that the client that is recommended off the back of good service is the client we are all looking for, and Judgesmart.com is able to provide us with this customer type.

“On top of that being able to monitor customer satisfaction, regardless of where the customer was sourced, is a really effective tool and one that will be incorporated into our systems and processes for Treating Customers Fairly.”

James Mackinnon, manager of Judgesmart.com, says: “Every business knows that paying attention to customer feedback is of the utmost importance and can give them a crucial edge over their competitors.

"Judgesmart.com allows its members to canvas their customers, and monitor their feedback, quickly and easily on a day-to-day basis.”

This article can be viewed at http://www.mortgagestrategy.co.uk/cgi-bin/item.cgi?id=139619&d=pnd&h=pndh&f=pndf. Thank you to Mortgage Strategy and to Lee Jones.